Frank Cimino, who looks a lot like Tony Danza in this picture.

Frank Cimino, who looks a lot like Tony Danza in this picture.

“It’s not creative unless it sells” is a classic advertising maxim that my grad school buddy Frank Cimino recently reminded me of.  I think it applies to all creative endeavors, really, even creativity that isn’t directly aimed at selling a product.

Folks that helped on this episode, besides Frank, include Michele Morgan, Demarée Dufour-Noneman, Chris DuFour and Peter Lloyd at GoCreate.com.

Music provided by Music Alley, Jamendo and Indiana University.